Share this Job

Analyst, Marketing - In-flight Entertainment

Date: May 29, 2019

Location: Ft Worth, TX, US

Req ID: 30192

Apply now »

Location: AA Headquarters 1 (DFW-HDQ1) 
Additional Locations: None
Requisition ID: 30192 


Join us for a career with endless possibilities.

Looking for a job where a passion for innovation, a culture of teamwork, and opportunities for growth are valued and rewarded? You’ve come to the right place.


You don’t have to be an airline aficionado to join American Airlines. It takes more than cool planes to keep us ahead of the curve, and thanks to our team of behind the scenes professionals, we do just that. As the largest airline in the world, American Airlines is in the business of serving the global travel needs of our customers. At the core of the Company is our commitment to each customer and each employee. We are dedicated to developing and delivering what our customers value and are willing to pay for. Customer-centric planning, innovative marketing, and an exceptional customer experience are supported by a cadre of talented people. 


What does it take to join us? We’re glad you asked! We expect exceptional skills in your discipline and a dedication to being the best as we relentlessly pursue our goal of being not just the largest airline in the world, but also the best airline in the world.


Fortunately, we’re building on almost a century of innovation and firsts in our industry – and we plan to continue that tradition of excellence.

About The Job

​This job is a member of the Marketing Onboard Products Team within the Marketing & Loyalty Division. ​As the voice of the customer, develops Marketing Onboard Products (OBP) requirements for (In-flight Entertainment) and in-seat power programs.


Specifically, you'll do the following:

  • Functions as a critical team member creating a world class inflight connectivity (IFE) customer experience
  • Tracks, evaluates and reports ongoing airline competitive IFE developments and technological industry trends
  • Analyzes internal and external survey results to gain customer insight to help define, shape and implement AA's ongoing IFE strategy
  • Collaborates with colleagues from Tech Ops, Flight Service, Partner Marketing and numerous other internal departments as well as with our suppliers throughout all phases of aircraft programs
  • Participates in lab and on-aircraft IFE software and/or hardware product validation tests and communicates recommendations that the software and/or hardware meets OBB requirements
  • Helps manage IFE supplier relationships to drive product improvements, innovation and points of differentiation
  • Monitors ongoing IFE system performance and usage, and drives efforts to quickly correct performance issues affecting the customer experience
  • Serves as an IFE&C problem resolution liaison with internal and external customer care groups
  • Creates internal funding documents for new and retrofit IFE programs
  • Ability to travel outside of normal working hours and across various time zones (30%)


Required Qualifications

  • Bachelor's Degree or equivalent training/experience
  • Dynamic, independent self-starter
  • Strong analytical, quantitative and problem-solving skills in combination with the ability to think and frame solutions strategically and creatively
  • Strong planning and project management skills with ability to advance and track a diversity of tasks concurrently
  • Ability to logically structure analyses of complex technical issues
  • Ability to work under pressure to meet deadlines and achieve desired outcomes
  • Excellent interpersonal skills
  • Strong negotiation skills
  • Solutions oriented
  • Creative thinker
  • Efficient with Microsoft Office products (e.g. Word, Excel, PowerPoint, etc.)


Preferred Qualifications

  • Advanced degree a plus
  • Close familiarity with American Airlines aircraft program management (Tech Ops, Fleet Planning, etc.)
  • Experience with aircraft digital and electrical systems a plus
  • PMP (Project Management Professional) certification a plus

Additional Locations: None
Requisition ID: 30192 

Nearest Major Market: Fort Worth
Nearest Secondary Market: Dallas

Job Segment: Electrical, Outside Sales, Program Manager, Project Manager, Marketing, Engineering, Sales, Management, Technology

Apply now »