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Analyst, Marketing - Wi-Fi Portal

Date: Feb 4, 2019

Location: Ft Worth, TX, US

Req ID: 26246

Location: AA Headquarters 1 (DFW-HDQ1) 
Additional Locations: None
Requisition ID: 26246 


Join us for a career with endless possibilities.

Looking for a job where a passion for innovation, a culture of teamwork, and opportunities for growth are valued and rewarded? You’ve come to the right place.


You don’t have to be an airline aficionado to join American Airlines. It takes more than cool planes to keep us ahead of the curve, and thanks to our team of behind the scenes professionals, we do just that. As the largest airline in the world, American Airlines is in the business of serving the global travel needs of our customers.  At the core of the Company is our commitment to each customer and each employee. We are dedicated to developing and delivering what our customers value and are willing to pay for. Customer-centric planning, innovative marketing, and an exceptional customer experience are supported by a cadre of talented people. 


What does it take to join us? We’re glad you asked! We expect exceptional skills in your discipline and a dedication to being the best as we relentlessly pursue our goal of being not just the largest airline in the world, but also the best airline in the world.


Fortunately, we’re building on almost a century of innovation and firsts in our industry – and we plan to continue that tradition of excellence.

About The Job

This job is a member of the Marketing Onboard Products Team within the Marketing & Loyalty Division.  Single Sign-On Common Portal (SSOCP) is a project to simplify and enhance the customer experience using our three different connectivity providers on American Airlines.  It will create a “single sign on” using a customer’s AAdvantage number or email address, and it will create a “common portal” across the three providers' systems in addition to numerous other connectivity related enhancements and features.  As the voice of the customer, this role works towards the definition, development, implementation and maintenance of the SSOCP product.


Specifically, you’ll do the following:

  • Functions as a subject matter expert creating a world class Single Sign On Common Portal (SSOCP) customer experience
  • Takes ownership of the work and presents to executive leadership
  • Develops Marketing Onboard Products (OBP) requirements and collaborates on portal designs for SSOCP programs
  • Tracks, evaluates, and reports ongoing airline competitive SSOCP developments and technological industry trends
  • Analyzes internal and external survey results to gain customer insight and to define, shape, and implement AA's ongoing SSOCP strategy
  • Represents OBP in milestone program meetings and in cross-departmental teams, including Tech Ops, Flight Service, Partner Marketing and numerous other departments as well as with our suppliers
  • Participates in lab and on-aircraft SSOCP software and/or hardware product validation tests
  • Manages SSOCP and In-flight Connectivity supplier relationships to drive product improvements, innovation, and points of differentiation
  • Tracks ongoing SSOCP system performance and usage and drives efforts to correct performance issues quickly
  • Serves as an SSOCP problem resolution liaison with internal and external customer care groups
  • Creates and presents internal funding documents for new and retrofit SSOCP programs
  • Must be willing to travel for business as needed


Required Qualifications

  • Bachelor's degree or equivalent training/experience
  • Dynamic, independent self-starter
  • Strong analytical, quantitative, and problem-solving skills
  • Ability to think and frame solutions strategically and creatively
  • Strong planning and project management skills
  • Ability to advance and track a diversity of tasks concurrently
  • Ability to logically structure analyses of complex technical issues
  • Ability to work under pressure to meet deadlines and achieve desired outcomes
  • Excellent interpersonal and negotiation skills
  • Solutions oriented and creative thinker
  • Efficient with Microsoft Office products (e.g. Word, Excel, PowerPoint, etc.)


Preferred Qualifications

  • Experience with wifi systems, portal design, telecommunications, and/or systems integration
  • Familiarity with AA aircraft program management (Tech Ops, Fleet Planning, etc.)

Additional Locations: None
Requisition ID: 26246 

Nearest Major Market: Fort Worth
Nearest Secondary Market: Dallas

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