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Manager, Experiential Marketing & Promotions

Date: Mar 12, 2017

Location: Ft Worth, TX, US

Location: AA Headquarters 1 (DFW-HDQ1) 
Additional Locations: None
Requisition ID: 3681 

Job Description

Lead a team responsible for executing integrated marketing campaigns that include event activations, advertising, owned channels and brand actions. Campaigns support a range of objectives including promotion of American’s brand narrative, shifting brand perception, building awareness of product/service/network benefits, influencing consumer choice and ultimately generating revenue.  Oversees relationships with internal and external agencies to insure campaigns are both locally relevant and globally consistent.  Leverages and adapts existing assets where possible to minimize cost and improve efficiency.     



  • Lead development of production of and assets for events, paid media, owned channels and other brand actions
  • Work very closely and take direction from strategic planning teams to understand consumer insights and inform development of assets
  • Stay abreast of competitive developments, trends and best practices in creative and leverage these in our campaigns
  • Oversee delivery/fulfillment of assets and materials within budget, on brand and on time
  • Oversee estimate and billing process for design and production of assets
  • Motivate a team of project managers and subject matter experts to effectively bring to life marketing campaigns and brand actions

Job Qualifications

  • 5-7 years of experience managing teams
  • Previous creative advertising agency experience / background is required
  • Strong creative skills, out-of-the-box thinking with keen attention to detail
  • Excellent understanding of emerging and non-traditional marketing tactics
  • Ability to work in a matrix style organization and collaborate heavily with peers, teammates and leadership
  • Excellent interpersonal, oral and written communication skills
  • Strong interpersonal skills with proven ability to quickly develop strong relationships
  • Effectively presents to and interacts with all levels of management
  • Bachelor's degree in Marketing or related subject required
  • Must pass a background reference check and criminal fingerprint check

Additional Locations: None 
Job Level: 5
Requisition ID: 3681 


Job Segment: Marketing Manager, Manager, Advertising, Marketing, Management

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