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Email Marketing Manager

Email Marketing Manager

Date:  Nov 23, 2021

Location: DFW Headquarters Building 8 (DFW-SV08) 
Additional Locations: None
Requisition ID: 51434 


Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you.  As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life.  Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

  • Responsible for the leadership of one of American’s most valuable customer communication channels, planning and producing email marketing programs to promote various products and services. This position plays an integral role in delivering a robust and modern marketing contact strategy. 
  • The role is a part of the Email Marketing team within the Global Brand Marketing group, within the Customer Division. 

What you'll do

  • Leads a team of email marketing specialists who design, develop and deploy email marketing campaigns for American. 
  • Owns all short and long-term planning efforts within the email channel, including the management of the customer contact strategy and contact governance framework 
  • Works closely and collaboratively with internal partners to understand business challenges to solve, including Loyalty and Insights, Customer Experience and Revenue Management
  • Supports the team of email marketing specialists through the design, production and delivery process of all email marketing campaigns, up to 30 per month.  
  • Provides ongoing prioritization guidance for the Marketing IT team on resource allocation, using a combination of the Agile and Delivery Transformation based planning methodologies 
  • Owns the day-to-day management of American’s 3rd party Email Service Provider (ESP), including management of resources and resolution of any platform or data obstacles 
  • Serves as the thought leader and champion for advancing personalization efforts in the email marketing channel, inclusive of dynamic content, trigger-based automation and journey-based programs.
  • Serves as the champion for advancing email tests and learns strategies, encouraging an experimentation driven team culture
  • Develops and implements ongoing best practices to monitor and optimize team resources, to advance overall commercial objectives
  • Drives channel level measurement and analytics efforts, inclusive of cross-functional and leadership socialization of wins and opportunities for improvement 
  • Manages the effective and efficient utilization of assigned operational budgets
  • Fosters team member development through coaching and thoughtful assignments  

All you'll need for success

  • Minimum Qualifications- Education & Prior Job Experience
    • Bachelor's degree or equivalent experience/training
    • 5+ years of email marketing experience or related field
    • 3+ years of people/team management experience
    • Experience with an ESP (Email Service Provider) platform
    • Experience building and deploying complex email marketing campaigns
    • Experience reporting and analyzing campaign results data
  • Preferred Qualifications- Education & Prior Job Experience
    • N/A
  • Skills, Licenses & Certifications
    • Track record of developing customer centric marketing programs
    • Demonstrated ability to utilize segmentation for strategy development
    • Excellent verbal and written communication skills and presentation development experience
    • Ability to operate independently and make sound prioritization decisions with autonomy 
    • Strong analytical mindset with a drive toward actionable insight
    • Strong attention to detail and accuracy  
    • Strong organizational, problem solving and project management skills
    • Ability to work effectively, meet tight deadlines, and shift priorities appropriately in a fast paced, dynamic work environment
    • Self-motivated with a strong work ethic; able to work independently or in a team environment
    • Ability to appropriately interact with diverse teams (internal and external), across multiple management levels
    • Knowledge and familiarity with Cheetah - ESP (Email Service Provider) platform

What you'll get

Feel free to take advantage of all that American Airlines has to offer: 

  • Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
  • Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more. 
  • Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
  • 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
  • Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel Free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.


Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Additional Locations: None
Requisition ID: 51434 

Nearest Major Market: Dallas
Nearest Secondary Market: Fort Worth

Job Segment: Marketing Manager, Manager, Revenue Management, Project Manager, Marketing, Management, Finance, Technology

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