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Analyst, AAdvantage Engagement Strategy

Analyst, AAdvantage Engagement Strategy

Date:  Nov 22, 2021

Location: DFW Headquarters Building 8 (DFW-SV08) 
Additional Locations: None
Requisition ID: 51466 

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

  •  This job is part of the Loyalty Team within the Revenue Division.
  • The Promotions Analyst, AAdvantage Engagement Strategy builds AAdvantage promotions, offers, and/or Status Challenges in Ventana to drive increased customer engagement and revenue with American and the AAdvantage program. Successful candidates will have an understanding of the AAdvantage Program and Ventana, and a strong desire to create engaging opportunities for AAdvantage members. This position includes collaboration among other groups to create a portfolio of engagement hub promotions and offers that effectively reach and stretch AAdvantage members in varying stages of their customer journey and lifecycle and contribute incremental value to American.

What you'll do

  • Successfully plans, builds, and executes promotion campaigns in the Engagement Hub from start to finish in a timely manner, including:
      • Coordinate between multiple departments such as Digital Marketing, Email Marketing, and Customer Insights and Loyalty to ensure they have all that they need to complete marketing/targeting for each promotion
      • Gather business requirements to determine if promotion strategy is within our promotion engine’s current logic and capabilities and if not, brainstorm ideas for technology enhancement that will drive value to promotions
      • Track launch scheduling, workflow prioritization, and gather creative assets
      • Provide updates on status and delivery, proactively identify risks, and make adjustments to ensure successful delivery
      • Build and test promotion logic and trouble shoot operational issues in existing campaigns
  • Serves as a Subject Matter Expert and bridges between the business and IT to assist in development and implementation processes for new promotion capabilities
  • Views promotions from a customer perspective and uses customer feedback received though ACS, customer data, and previous promotions to guide understanding of what is valuable to customers
  • Promotes open dialogue on what has worked well in previous promotions
  • Holds monthly ACS Policy & Procedure + Promotions touch points to give overviews of upcoming promotions and proactively discuss pain point remediation

All you'll need for success

  • Minimum Qualifications- Education & Prior Job Experience
    • BA/BS required
  • Preferred Qualifications- Education & Prior Job Experience
    • Experience in Siebel/Ventana
    • Previous loyalty marketing, CRM, insights, customer behavioral sciences experience preferred
  • Skills, Licenses & Certifications
    • Proficiency in MS Excel and PowerPoint
    • Detail-oriented to capture necessary logic for promotion builds across a variety of possible rules and decision logic
    • Ability to move projects forward without deadlines as well as effectively work under tight time constraints as needed
    • Strong organizational skills to keep track of multiple actions, tie up loose ends and generally keep things moving
    • Ability to work cross-functionally and build consensus in team environments
    • Proactive in suggesting improvements and innovative ideas

What you'll get

Feel free to take advantage of all that American Airlines has to offer:

  • Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
  • Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
  • Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
  • 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
  • Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more.

Feel Free to be yourself at American

From the team members we hire to the customers we serve; inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Additional Locations: None
Requisition ID: 51466 


Nearest Major Market: Fort Worth
Nearest Secondary Market: Dallas

Job Segment: ERP, Siebel, CRM, Technology

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