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Analyst, CRM Strategy/Email

Date: 

Location: DFW Headquarters Building 8 (DFW-SV08) 
Additional Locations: None
Requisition ID: 36839 

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

This job is a member of the Global Integrated Marketing Team within the Customer Experience Division.  This position will be responsible for creating email marketing campaigns to promote a product or service. Also this position is also responsible for the optimization of trigger-based emails and Customer Relationship Management (CRM) automation to support our efforts to modernize our CRM communication program.

What you'll do
  • Serves as the Subject Matter Expert (SME) for all trigger-based email and automation programs and campaigns
  • Ensures the marketing message is conveyed clearly and delivered properly to recipients
  • Ensures messages are sent in proper form and template
  • Monitors ongoing trigger/automation activity and makes optimization recommendations based on performance
  • Develops and implements ongoing best practices to monitor and schedule CRM Team resources, including report development of historical resource allocations
  • Manages and executes the process of design and delivery of email marketing projects for Customer Relationship Management (CRM), loyalty and other business needs as needed
  • Develops and executes email testing strategies for maximum optimization of the email channel
  • Develops customer segmentation metrics, goals and measurement for customer lifecycle marketing programs
  • Collaborates with internal and external partners, including Integrated Marketing, Loyalty Marketing, Corporate Communications, Email Service Provider and IT
All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

  • Bachelor's degree or equivalent experience/training
  • 2 years of Customer Relationship Management/email marketing experience or related field
  • Experience with an ESP (Email Service Provider) platform
  • Experience building and deploying emails including, but not limited to HTML design/coding, audience segmentation, campaign set up
  • Experience analyzing and reporting campaign results data

 

Preferred Qualifications- Education & Prior Job Experience

  • Hands on experience in developing and implementing new customer journey emails
  • Email copywriting experience

 

Skills, Licenses & Certifications

  • Proficient in Adobe Creative Suite, particularly Dreamweaver
  • Strong analytical mindset with a drive toward actionable insights
  • Strong attention to detail and accuracy  
  • Strong organizational, problem solving and project management skills
  • Ability to work effectively, meet tight deadlines, and shift priorities appropriately in a fast paced, dynamic work environment
  • Self-motivated with a strong work ethic; able to work independently or in a team environment
  • Ability to appropriately interact with diverse teams (internal and external), across multiple management levels
  • Proficiency with Microsoft Office tools (Word, Excel, PowerPoint, Outlook)
  • Understanding of relational databases and related technology query tools such as Access or SQL is preferred
What you'll get

Feel free to take advantage of all that American Airlines has to offer: 

  • Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
  • Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more. 
  • Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
  • 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
  • Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more
Feel Free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Additional Locations: None
Requisition ID: 36839 


Nearest Major Market: Fort Worth
Nearest Secondary Market: Dallas

Job Segment: Developer, Corporate Communications, CRM, Database, SQL, Technology, Marketing

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