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Analyst, Marketing - Inflight Entertainment

Date: Oct 1, 2019

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Location: DFW Headquarters Building 8 (DFW-SV08) 
Additional Locations: None
Requisition ID: 33235 


Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

This job is a member of the Onboard Products Team within the Marketing Division.  It is responsible for defining the product strategy for American’s in-flight entertainment offerings and partnerships.  You will be responsible for making strategic recommendations that define American’s in-air customer experience, based on both quantitative analysis and customer research.  This analyst will own and define American’s IFE product strategy and long-term roadmap.  

This role will collaborate closely with groups across the company including the commercial organization, Finance, Tech Ops, and Flight Service, so the ability to communicate effectively, and motivate diverse sets of stakeholders to a goal is paramount.

What you'll do
  • Define strategy for American’s in-flight entertainment offering (movies, TV, music, games, etc.)
  • Manage relationships with American’s unique in-flight partners including Apple, NBC, HBO, etc.
  • Select content based on customer demand and ensure content aligns with brand strategy.  
  • Responsible for all IFE Licensing contracts and commercial relationships, negotiations, and budget. 
  • Manage relationship with our Content Service Provider, Spafax 
  • Provide recommendations on strategic IFE projects; analyze pricing, revenue-enhancing proposals, capital expenditures, cost-savings opportunities, process/technology changes, new partnership opportunities and product initiatives
  • Work across a variety of functional areas including Marketing, AAdvantage, Finance, Procurement, Tech Ops, and Legal for strategic and tactical decision-making
  • Manage strategy, negotiations and relationships with in-flight partners with the objective of creating points of product differentiation and revenue opportunity and/or cost savings
  • Some travel may be required
All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

  • ​Bachelor's degree in related field
  • Demonstrated experience in Excel modeling and PowerPoint presentation development; advanced Excel user


Preferred Qualifications- Education & Prior Job Experience

  • Working knowledge of airline industry databases and tools such as Mosaic, Sabre or SQL
  • Deep experience negotiating with third-parties and managing ongoing third-party relationships 


Skills, Licenses & Certifications

  • Self-motivated individual with a high personal standard of excellence who can work independently to drive for results
  • A strategic thinker that excels at thinking outside-the-box, while always keeping the customer's needs in mind
  • Proven financial and analytical skills with a demonstrated aptitude for understanding the business, working with data, developing detailed logical analysis, and solving problems creatively
  • Detail-oriented mindset with experience editing and proofing content and conducting acceptance testing of technical projects 
  • Ability to think quickly and handle a variety of projects concurrently
  • Strong oral and written communication skills with packaging and presentation experience to senior management
What you'll get

Feel free to take advantage of all that American Airlines has to offer: 

  • Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
  • Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more. 
  • Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
  • 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
  • Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more
Feel Free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Additional Locations: None
Requisition ID: 33235 

Nearest Major Market: Fort Worth
Nearest Secondary Market: Dallas

Job Segment: Outside Sales, Procurement, Database, SQL, Marketing, Sales, Operations, Technology

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