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Analyst/Senior Analyst, B2B Engagement Strategy and Delivery

Analyst/Senior Analyst, B2B Engagement Strategy and Delivery

Date:  Nov 22, 2021

Location: DFW Headquarters Building 8 (DFW-SV08) 
Additional Locations: None
Requisition ID: 50768 

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you.  As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life.  Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

  • This job is a member of the B2B Engagement Strategy & Delivery team within the Customer Division.
  • In this high visible role and team, you're responsible for developing and delivering on the end-to-end strategy for how we engage with Global Sales & Distribution customers, including targeted marketing and communications deliverables.

What you'll do

  • Builds and executes on the end-to-end strategy for how we engage with American's Global Sales & Distribution customers, via marketing and communications deliverables and channels within the B2B spaces.
  • Understands current marketing and B2B/B2C/B2B2C consumer behavior trends, and understands the key strategic and field needs of our entire Sales ecosystem - including small/medium-sized businesses, corporate and channel/agency accounts.
  • Collaborates cross-functionally with key stakeholders in other departments, including: Global Marketing/Digital, Global Engagement, Customer Experience, and Loyalty among other groups. 
  • Interacts directly with industry and American's B2B channels/customers - to understand needs and/or promote innovation in this space.

All you'll need for success

  • Minimum Qualifications- Education & Prior Job Experience
    • Bachelor's degree or equivalent experience/training.
    • 3 years in commercial strategy and/or integrated marketing/communications experience.
  • Preferred Qualifications- Education & Prior Job Experience
    • Experience in the airline industry, field sales, loyalty programs, creative production, B2B/B2C/B2B2C marketing
  • Skills, Licenses & Certifications
    • Knowledge of airline industry, Global Sales & Distribution channels, and B2B consumer behavior, modern customer engagement and marketing techniques.
    • Ability to prioritize requests, simultaneous project management, and collaborate cross-functionally with key stakeholders to execute deliverables on a timely and detail-oriented fashion. 
    • Capable of project managing cross-functional projects, and seeing thru deliverables from conception to delivery; confidence in presenting recommendations and executive-level updates/summaries to senior leadership.
    • Strong grasp of proper syntax and effective tone-of-voice messaging style(s) - dependent on audience and deliverable needs.

What you'll get

Feel free to take advantage of all that American Airlines has to offer: 

  • Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
  • Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more. 
  • Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
  • 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
  • Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel Free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

Additional Locations: None
Requisition ID: 50768 


Nearest Major Market: Fort Worth
Nearest Secondary Market: Dallas

Job Segment: Field Sales, Communications, Marketing Communications, Project Manager, Sales, Marketing, Technology

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