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Analyst/Senior Analyst, Digital Optimization

Date: Apr 13, 2019

Location: Ft Worth, TX, US

Req ID: 24261

Location: AA Headquarters 2 (DFW-HDQ2) 
Additional Locations: None
Requisition ID: 24261 


Join us for a career with endless possibilities.

Looking for a job where a passion for innovation, a culture of teamwork, and opportunities for growth are valued and rewarded? You’ve come to the right place.


You don’t have to be an airline aficionado to join American Airlines. It takes more than cool planes to keep us ahead of the curve, and thanks to our team of behind the scenes professionals, we do just that. As the largest airline in the world, American Airlines is in the business of serving the global travel needs of our customers. At the core of the Company is our commitment to each customer and each employee. We are dedicated to developing and delivering what our customers value and are willing to pay for. Customer-centric planning, innovative marketing, and an exceptional customer experience are supported by a cadre of talented people.


What does it take to join us? We’re glad you asked! We expect exceptional skills in your discipline and a dedication to being the best as we relentlessly pursue our goal of being not just the largest airline in the world, but also the best airline in the world.


Fortunately, we’re building on almost a century of innovation and firsts in our industry – and we plan to continue that tradition of excellence.

About The Job

This job is a member of the Digital Analytics Optimization Team within the Marketing and Sales Division. Manages and delivers on the A/B testing and optimization program for AA’s digital properties.


Specifically, you’ll do the following:

  • Builds a culture of testing by running successful tests, building partnerships with key stakeholders, and spreading interest in a test and learn culture
  • Maintain the testing and optimization plan by collecting ideas, prioritizing tests based on the potential impact it will have, and communicating the list to all key stakeholders
  • Identify opportunities for analysis and testing on the site that increase conversion or drive revenue; use data to communicate recommendations to improve performance to stakeholders; promote the adoption of a test-and-learn culture
  • Working with stakeholders to understand business needs and develop viable solutions
  • Design and execute A/B, multivariate and other online tests to improve user experience
  • Perform analyses on A/B and multivariate tests (including statistical significance), compile results and present them to stakeholders
  • Ensure testing and targeting plans and processes are scalable, repeatable, effective, and meet stakeholder expectations
  • Conduct quality assurance checks and data validation, identify data collection issues and gaps, recommend and implement fixes
  • Work with vendors and internal analytics implementation team to develop reporting strategies and ensure data is being collected properly and accurately
  • Collaborate with developers to set up testing campaigns
  • Defines best practice approaches for a successful optimization program


Required Qualifications

  • Undergraduate degree in Marketing, Statistics, Information Systems, Economics or equivalent experience/training
  • 3 years of experience in Digital, Marketing, or other analytical business field


Preferred Qualifications

  • Advanced degree
  • Web and travel/airline experience
  • Experience with marketing technology tools including Adobe Analytics and Adobe Target
  • Experience with usability, conversion analysis, and multivariate testing
  • Experience obtaining, analyzing, and presenting project results in a detail oriented manner
  • Experience managing analytic and/or development projects
  • Experience in test design coupled with the ability to form hypotheses and draw meaningful business insights
  • Ability to handle multiple responsibilities/projects on strict deadlines with minimal supervision/direction
  • Strong analytic and problem solving abilities
  • Ability to translate business goals to actionable, testable scenarios
  • Core technical skills, including experience with SQL or SAS
  • Excellent interpersonal and communication skills, with the ability to tailor your approach to different audiences
  • The ability to work effectively with a range of stakeholders and convey technical information in a clear and engaging way
  • A keen eye for detail in your work
  • Superb verbal and written communication skills

Additional Locations: None
Requisition ID: 24261 

Nearest Major Market: Fort Worth
Nearest Secondary Market: Dallas

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