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Coordinator, B2B Marketing

Date: Feb 5, 2019

Location: Ft Worth, TX, US

Req ID: 26884

Location: AA Headquarters 1 (DFW-HDQ1) 
Additional Locations: None
Requisition ID: 26884 


Join us for a career with endless possibilities.

Looking for a job where a passion for innovation, a culture of teamwork, and opportunities for growth are valued and rewarded? You’ve come to the right place.


You don’t have to be an airline aficionado to join American Airlines. It takes more than cool planes to keep us ahead of the curve, and thanks to our team of behind the scenes professionals, we do just that. As the largest airline in the world, American Airlines is in the business of serving the global travel needs of our customers. At the core of the Company is our commitment to each customer and each employee. We are dedicated to developing and delivering what our customers value and are willing to pay for. Customer-centric planning, innovative marketing, and an exceptional customer experience are supported by a cadre of talented people.


What does it take to join us? We’re glad you asked! We expect exceptional skills in your discipline and a dedication to being the best as we relentlessly pursue our goal of being not just the largest airline in the world, but also the best airline in the world.


Fortunately, we’re building on almost a century of innovation and firsts in our industry – and we plan to continue that tradition of excellence.

About The Job

This job is a member of the B2B Marketing Team within the Marketing and Loyalty Division. This position will be responsible for coordinating and executing creative content (with internal and external partners) to deliver to American’s B2B (business to business) audience. Enhances American's brand perception, builds awareness of new and existing products/network/services, and increases loyalty and revenue in the B2B marketplace.


Specifically, you’ll do the following:

  • ​Works individually and with the team(s) to develop marketing campaign goals and develop messaging for the targeted B2B audience
  • Executes tactical plans that support American's B2B marketing strategy, which include: advertising, communications, owned channels, promotions, sales collateral, sponsorships and industry events
  • Works with regional Sales Planning teams to coordinate relevant and timely production of marketing collateral and communications for the Global Sales organization
  • Oversees the creative production plan and ensures multiple deadlines are met
  • Abilty to travel as needed


Required Qualifications

  • ​Bachelor's degree, preferrably in business/communications/marketing, or equivalent work experience/training
  • Creative, visual thinker with an ability to think "outside of the box"
  • Strong organization skills and attention to detail
  • Ability to work on multiple tasks simultaneously under tight deadlines
  • Knowledge of the aviation industry and familiarity with American's Marketing and Global Sales organizations
  • Excellent communication, presentation and problem-solving skills
  • Ability to work independently and as part of a team


Preferred Qualifications

  • Adobe Suite experience a plus

Additional Locations: None
Requisition ID: 26884 

Nearest Major Market: Fort Worth
Nearest Secondary Market: Dallas

Job Segment: Outside Sales, Advertising, Marketing, Sales, Aviation